I want to set up a program for learners but it doesn't show as required learning in their 'My Learning' navigation block. It shows up in mine and they can access the program from the alert which gets sent to them. However if for some reason they dismiss the alert they aren't able to access the program page anymore. I tried using the url of the required learning page for them but it showed up as no required learning allocated and if I use the programme page url it says that it's not required learning for them.

I have the program allocated as an audience which shows them as assigned to the program but thye are not shown as 'live' learners. Only 1 shows up (my manual assignment). Am I missing something simple?