Best practice forum (Archived)

Reports to find why a user is pulled in to an audience

 
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Reports to find why a user is pulled in to an audience
par ? ?, Thursday 21 September 2017, 05:32
 

Hello all,

I recently heard a suggestion which I thought would be a useful tool, and so thought I would share it here.

With audiences, some clients can end up with very complex rule sets (Often clients have audiences with 40+ rule sets) due to the nature of their sector and complex targeting.

This is okay, but when someone is being pulled in to the audience and shouldn't be, it can be very time consuming and difficult to work out why. Therefore a report or tool that could tell you what rule sets are pulling that audience member in would be extremely useful.